Mitsubishi Motors

Mitsubishi Motors Europe implements Array Configuration as part of a Partner Relationship Management solution to empower their dealer network. The automotive industry is one of the most competitive playing fields today and large investments are made in empowering the dealer network to make the most of the face-to-face customer interactions in the show rooms. Mitsubishi Motors have chosen Array Configuration as the platform for their dealer sales system throughout Europe enabling dealers to be able to quickly configure cars with the feature sets on an individual basis for each customer and consequently vastly improving the sales effectiveness of their indirect sales force.